--- title: Awkward Realities Blog | Insider description: Insider | --- # [Awkward Realities](https://awkwardrealities.theaiminstitute.com/) Fresh insights on barriers to B2B Innovation… by Dan Adams of The AIM Institute by Dan Adams [![The AIM Institute](https://insights.theaiminstitute.com/hs-fs/hubfs/TheAIMInstitute-Dec2016/Images/aim-logo.png?width=79&height=65&name=aim-logo.png)](http://theaiminstitute.com) [![](https://static.hsappstatic.net/content_shared_assets/static-1.4036/img/sample_blog.jpg)](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-3) [November 27, 2016](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-3) [Leave a comment](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-3#comments-listing) [Tweet](https://twitter.com/share) #### Categories [Insider](https://insights.theaiminstitute.com/blog/topic/insider) ## [Sample - How To Post (4)](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-3) --- **INTRODUCTION:** Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant [keywords.](https://app.hubspot.com/l/keywords) Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead. **Need some inspiration?** Check out these "How-To" examples from the HubSpot blog: - [How to Write a Blog Post: A Simple Formula to Follow](http://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht) - [How to Do Keyword Research: A Beginner's Guide](http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht) - [How to Write an Effective Meta Description (Yes, They Still Matter)](http://blog.hubspot.com/marketing/how-to-write-meta-description-ht) [November 27, 2016](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-3) [Leave a comment](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-3#comments-listing) [Tweet](https://twitter.com/share) #### Categories [Insider](https://insights.theaiminstitute.com/blog/topic/insider) [![](https://static.hsappstatic.net/content_shared_assets/static-1.4036/img/sample_blog.jpg)](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-4) [November 27, 2016](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-4) [Leave a comment](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-4#comments-listing) [Tweet](https://twitter.com/share) #### Categories [Insider](https://insights.theaiminstitute.com/blog/topic/insider) ## [Sample - How To Post (5)](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-4) --- **INTRODUCTION:** Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant [keywords.](https://app.hubspot.com/l/keywords) Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead. **Need some inspiration?** Check out these "How-To" examples from the HubSpot blog: - [How to Write a Blog Post: A Simple Formula to Follow](http://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht) - [How to Do Keyword Research: A Beginner's Guide](http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht) - [How to Write an Effective Meta Description (Yes, They Still Matter)](http://blog.hubspot.com/marketing/how-to-write-meta-description-ht) [November 27, 2016](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-4) [Leave a comment](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-4#comments-listing) [Tweet](https://twitter.com/share) #### Categories [Insider](https://insights.theaiminstitute.com/blog/topic/insider) [![](https://static.hsappstatic.net/content_shared_assets/static-1.4036/img/sample_blog.jpg)](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-1) [November 27, 2016](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-1) [Leave a comment](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-1#comments-listing) [Tweet](https://twitter.com/share) #### Categories [Insider](https://insights.theaiminstitute.com/blog/topic/insider) ## [Sample - How To Post (2)](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-1) --- **INTRODUCTION:** Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant [keywords.](https://app.hubspot.com/l/keywords) Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead. **Need some inspiration?** Check out these "How-To" examples from the HubSpot blog: - [How to Write a Blog Post: A Simple Formula to Follow](http://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht) - [How to Do Keyword Research: A Beginner's Guide](http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht) - [How to Write an Effective Meta Description (Yes, They Still Matter)](http://blog.hubspot.com/marketing/how-to-write-meta-description-ht) [November 27, 2016](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-1) [Leave a comment](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-1#comments-listing) [Tweet](https://twitter.com/share) #### Categories [Insider](https://insights.theaiminstitute.com/blog/topic/insider) [![](https://static.hsappstatic.net/content_shared_assets/static-1.4036/img/sample_blog.jpg)](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-2) [November 27, 2016](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-2) [Leave a comment](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-2#comments-listing) [Tweet](https://twitter.com/share) #### Categories [Insider](https://insights.theaiminstitute.com/blog/topic/insider) ## [Sample - How To Post (3)](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-2) --- **INTRODUCTION:** Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant [keywords.](https://app.hubspot.com/l/keywords) Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead. **Need some inspiration?** Check out these "How-To" examples from the HubSpot blog: - [How to Write a Blog Post: A Simple Formula to Follow](http://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht) - [How to Do Keyword Research: A Beginner's Guide](http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht) - [How to Write an Effective Meta Description (Yes, They Still Matter)](http://blog.hubspot.com/marketing/how-to-write-meta-description-ht) [November 27, 2016](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-2) [Leave a comment](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample-2#comments-listing) [Tweet](https://twitter.com/share) #### Categories [Insider](https://insights.theaiminstitute.com/blog/topic/insider) [![](https://static.hsappstatic.net/content_shared_assets/static-1.4036/img/sample_blog.jpg)](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample) [November 18, 2016](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample) [Leave a comment](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample#comments-listing) [Tweet](https://twitter.com/share) #### Categories [Insider](https://insights.theaiminstitute.com/blog/topic/insider) ## [Sample - How To Post](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample) --- **INTRODUCTION:** Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant [keywords.](https://app.hubspot.com/l/keywords) Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead. **Need some inspiration?** Check out these "How-To" examples from the HubSpot blog: - [How to Write a Blog Post: A Simple Formula to Follow](http://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht) - [How to Do Keyword Research: A Beginner's Guide](http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht) - [How to Write an Effective Meta Description (Yes, They Still Matter)](http://blog.hubspot.com/marketing/how-to-write-meta-description-ht) [November 18, 2016](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample) [Leave a comment](https://insights.theaiminstitute.com/blog/attract-visitors-with-compelling-blog-content-sample#comments-listing) [Tweet](https://twitter.com/share) #### Categories [Insider](https://insights.theaiminstitute.com/blog/topic/insider) Search this site on Google Search Google ![Dan Adams, Founder & President of The AIM Institute](https://insights.theaiminstitute.com/hubfs/TheAIMInstitute-Dec2016/Images/dan-adams.jpg) Join me each Friday as we challenge today’s norms. The future of B2B customer-facing innovation has begun. ### Subscribe to this blog - [About this blog](https://awkwardrealities.theaiminstitute.com/about/) - [About Dan Adams](http://theaiminstitute.com/aim-team/) - [Contact Dan](http://theaiminstitute.com/contact/) ### Recent Posts ### Archives - [November 2016 (5)](https://insights.theaiminstitute.com/blog/archive/2016/11) ### Categories - [Insider (5)](https://insights.theaiminstitute.com/blog/topic/insider) ### Follow us [Home](http://awkwardrealities.com) | [The AIM Institute © 2015](http://theaiminstitute.com) All rights reserved.